Google is the starting point for anyone who wants to find anything on the internet. There are over 40,000 searches per second worldwide. For each of these searches, Google’s hard work in finding the most relevant pages for the user. That is, what the user really wants to read when searching for […]
Google is the starting point for anyone who wants to find anything on the internet.
There are over 40,000 searches per second worldwide.
For each of these searches, Google’s hard work in finding the most relevant pages for the user. That is, what the user really wants to read when searching for those words.
Do you know how Google does it?
Basically, by cataloging every page he finds and assigning them a ranking, known as PageRank.
Then, when someone searches for a term, Google filters all pages that have that term and ranks by that rank.
That is, the better your page rank, the more likely it is to appear first in search results.
And that doesn’t just apply to Google. All search engines use the same practices.
To improve your page ranking and position well in search results, it is important that SEO is part of your Content Marketing strategy.
Do not know where to start?
In this article, I have gathered the 21 best SEO tips for beginners.
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This complete guide will teach you all about digital marketing and how to apply it.
What is SEO?
SEO stands for Search Engine Optimization. In literal translation, Search Engine Optimization.
The name already gives a good tip, right?
SEO is the set of techniques that aim to increase the ranking of your site and page and improve your placement in the results of Google and other search engines.
It consists of preparing your site as a whole and each page that integrates it to properly inform the search engines what content there is.
SEO practices are divided into on-page and off-page.
On-page SEO is the techniques you apply on your own page: content, load time, code improvements, and more.
Off-page SEO is technique linked to elements external to your page, for example, getting links from other sites pointing to yours.
Why SEO is important
There is a great demand for content on the internet.
In fact, it can be said that the entire internet is content-based.
Everything you post or comment on social networks, blogs, websites, news portals… it’s all being produced!
On the other hand, there are people with their demands for content.
Everything you read, listen to or watch on the Internet is content that is being consumed: by you and other billions of people around the world.
So how do you make your content stand out?
The word is one: relevance.
If there is a demand for your content, it means that it is relevant to a group of people.
You just need to make sure this group finds your page.
Google’s role in this story is that it is the holder of demand in well-targeted groups.
For example, everyone looking for the keyword “content marketing” on Google is part of a targeted group whose demand is to learn more about Content Marketing.
SEO helps you to channel this demand to your site in an organic way, without having to pay for ad campaigns.
This means that if you can tell Google what your page content is, it can deliver to you a lot of people interested in what you’re publishing.
They are highly qualified visitors because they are already searching for your content. Therefore, they have great potential to become leads and, in the future, customers.
Why is it important to be among the top search results?
The answer is simple: Google’s first results get the most clicks!
There are several searches regarding click-through rate on the search results page.
What is known is that the first result receives between 20% and 40% of clicks, while the fifth result is between 6% and 9%.
If we are talking about a keyword that has 100,000 searches per month, that’s 20-40,000 hits per month for first place and 6-9,000 hits for fifth place.
That is, the difference between the fifth and first place can reach 35,000 visits in this example.
That’s why it’s so important to optimize your page and rank first in search results for the keywords that are most relevant to your business!
SEO Tips For Beginners
So let’s get to practice!
The following are the best tips for newcomers to the SEO world.
Best of all, most tips can be solved without having to mess with your site code!
1. Develop a keyword strategy
Appearing at the top of Google starts with a good keyword strategy.
Keywords are the terms users will type in the Google search field.
Begin by defining which of these terms most closely related to your business.
To do this, it is important to go beyond the products and services you offer: think about your customer’s journey and what will interest them at each step.
Choose the most important words and start producing content focused on them.
Having a keyword strategy means that you will focus your efforts on attracting qualified visitors to your site without losing focus.
2. Produce relevant content
The foundation of SEO remains the production of relevant content.
Google has several ways to identify what’s relevant to a user, according to the keyword they searched for.
Here are some of the following techniques that help improve your page ranking, but the main one is: if your content is not really relevant to the user, they will never come back.
This means that you will have wasted time producing content that will not generate leads or customers.
In addition, Google has ways of trying to “guess” when the user didn’t like your content, as we’ll discuss later. So irrelevant content ends up being penalized in search results.
3. Go beyond the superficial
It’s hard to know if the content goes deeper into the topic the user has searched for, but Google has got a good criterion: the size of the article.
There is no ideal blog post size, but all research shows that it is essential to go beyond 500 words.
As a result, search engines avoid pages that act as “clickbait”, which seeks to attract visitors by offering short and in-depth content.
500 words are the minimum, Google understands, to write an article that at least answers the user’s question.
However, content in the top 10 positions in search results is usually over 2000 words.
With this article extension, you can write a very complete and relevant article for readers.
If this is too much for you right now, start over 500 words and gradually produce bigger content.
4. Never copy content
Search engines do not tolerate plagiarism!
Copied and duplicated content is penalized immediately.
In addition to the page, the entire site may be penalized if copied content occurs on many pages of that domain.
So always produce original content!
5. Indicate duplicate content with Canonical Tag
Sometimes it is inevitable to have duplicate content.
That’s because Google and site.com are two different pages! That is, one will have duplicate content relative to the other.www. your site. with. com
The solution to this is to use the Canonical Tag.
This is a line of code to insert into the HTML of duplicate pages, indicating the original (preferred) page.
The Canonical Tag has the following format:
<link rel = ”canonical” href = ”www.yoursite.com” />
The quoted page after href is the page you want to be considered by search engines as the main page.
6. Invest in writing quality
Most search engines are able to identify in hundreds of languages when a page has spelling and grammar errors.
Poorly written content can be understood as a malicious page or spam. Therefore, if these errors are very frequent, the page may be penalized.
But it’s not just search engines, right?
A misspelled and misspelled text is also penalized by readers.
7. Get quality external links
Links are still the “golden coins” of search engines.
When your page receives links from other sites, Google understands that its content is so relevant that it even deserved a quote.
And the more quotes, the better, right?
Well, not always!
In fact, having too many links from sites of dubious reputation pointing to your page can be quite bad. So when it comes to gaining links, focus on quality before quality!
Of course, quantity is also very useful, but only when it comes to the quality of the links.
If your page receives links from pages that are well ranked in Google, some of the authority from these other sites is transferred to your page.
So build a good relationship on the web and get quality links!
8. Offer quality external links
Links are a two-way street: to get links, you often have to offer links as well.
To favor this practice, search engines have come to value pages that contain external links.
The logic is simple: hardly a page will offer all the available content on a particular topic.
So if it offers external links, it is favoring the user’s search by guiding them to other relevant pages as well.
But beware: Avoid always exchanging links with the same (few) sites. This practice is soon noticed by the search engine algorithm, which ends up penalizing your page.
9. Use internal links
As we said at the beginning of the article, one of the ways Google uses to find new pages is by following the links.
When you “scan” a page, Google stores all the links on it, and then “scans” the linked pages as well.
You can leverage this logic by using internal links in your articles, ie links to other pages of your own site.
This is indicating to Google that these other pages exist and are also relevant.
10. Use anchor texts for internal links
In addition to following the link, Google also takes into account the text that was used as the anchor for the link.
See the difference:
Both links point to the same article, but in the second case, we are telling Google what the article is about: anchor texts.
Here’s the tip: Since this practice has long been used for SPAM, it is not always necessary to use the exact keyword you want to rank for in anchor text. Minor variations are always welcome in this case!
11. Offer a positive user experience
Google cares a lot about how users will experience clicking a search result and landing on the landing page.
This is why your algorithm is increasingly favoring pages that offer a good experience.
One of the ways Google uses to measure this experience is the bounce rate.
When a user spends a short time on the page and leaves without clicking anywhere, Google understands that the experience was negative and the content was not relevant. As this behavior repeats with other users, page ranking tends to be impaired.
Therefore, in addition to relevant content, the page should offer a positive experience.
12. Improve your page load time
Another way to measure landing page user experience is by load time.
If the page is too slow and takes too long to load, Google understands that the page detracts from the experience and therefore tends to lower its ranking.
Google’s concern with load time is so great that they even launched a tool to help with this optimization, PageSpeed .
13. Use keyword at the beginning of the title
The title is the phrase that appears on the browser tab when you access a page.
Note that here on the blog, it is usually similar or identical to the blog post title . This is reinforcing for search engines what content users will find on this page.
Your headline is a “prime” area because, in addition to being one of the first things search engines read from your site, it is also the clickable part of your page when it appears in search results.
The keyword you want to emphasize in your content should appear in the title, preferably at the very beginning. Just be careful to do this in a natural and readable way for the user.
14. Use keyword in intertitles
The intertitles are the titles of each section of your article.
In this article, you have gone through several of them. They help make the text more scannable and readable.
If you noticed the difference between “Why SEO is important” (early on!) And “Use the keyword in intertitles”, it is because they are intertitles with different weights. The first is a <h2> tag and the other is a <h3> tag.
This <h1>, <h2>, and <h3> tag hierarchy helps Google understand the index of your article.
The <h1>, for example, should be used only once in the article, preferably in its title, because there is the keyword.
But it is important to use the keyword also in the article headings, whether in <h2> or <h3>.
This helps reinforce Google the importance of that term (or a variation of it) for your content.
Just be careful not to repeat too much as search engines can penalize your page. Therefore, use as naturally as possible. Never compromise the reading of the text!
15. Use keyword in URL
The URL is also a “prime” region for the Google algorithm.
If the keyword is part of the URL, your page gets authority over that word.
It is no coincidence that our blog is content marketing .com.
We are making it clear to search engines how important this keyword is to our site and all of its pages.
Of course, most of the time, it’s important to put your brand before .com!
However, in the rest of the URL, you can explore the most relevant keyword for the page.
For example, in the article about intertitles we linked earlier, the URL is marketingdeconteudo.com/ intertitles/, as this is the keyword we want to emphasize to search engines.
16. Have short URLs
Following the same example, you may have noticed that we only use “intertitles” in the URL, not the entire title of the article, which is “ Intertitles: How to make your content more attractive in a simple way! “
The reason is just one: focus!
Google understands that our page is relevant specifically to that keyword.
In the past, many people took advantage of the importance of having keywords in the URL, so they put multiple terms in the URLs to try to rank as many words as possible.
To avoid this practice, Google has prioritized small, objective URLs.
17. Use Keyword Variations in Your Article
In the past, many websites used to rank a keyword by repeating it several times throughout the text.
But good content needs to be written naturally so as not to compromise the reader’s experience.
With that in mind, Google also began to consider minor variations of the keyword.
For example, to rank an article against the keyword “sports news” we might use variations like “sports news” or “sports news” that search engines understand is the same thing and even better, that the article was written naturally.
18. Write a good meta description
The meta description is no longer a ranking factor, but it is still of great importance.
It appears on the search results page, just below the page title and URL.
That is, the searcher will read (or scan quickly) your description and it will be a deciding factor in whether or not they will click.
Also, if it contains the keyword the user searched for, the word will be bold in the description, drawing the user’s attention even more.
So be straightforward and objective in your description, making it clear what the user will find on your page.
But beware: “requesting” clicks on the meta description may be penalized by Google!
19. Use alternative text to images
Google can already identify the content of most images, using face recognition and other patterns that are easily identifiable in images.
However, this does not help SEO at all.
To optimize your page, what really counts is the alt text (or Alt Text) of each image.
Alt-text is the keyword in the image.
In addition to reinforcing page content, you also get to rank in Google Image Search results.
20. Have Few Navigation “Levels”
A “home” is the most important page of a website and search engines take this into consideration.
So the farther home a page is, the less relevant it is, right?
Well, even if this is not true in your case, this is how Google will interpret it.
If your important content is only accessible after 3 or 4 clicks from home, something is wrong!
Bet on a more “horizontal” hierarchy for the content of your site and don’t let the user have to go through many pages until they reach what’s relevant to them.
In addition to compromising the user experience, this damages your page ranking.
21. Never change a post URL
Sometimes you can look at the old articles your blog has and find that some of them have a big URL and think about changing it.
But NEVER do it!
When you change the URL of an old post you ask for all the traffic history it has, and Google sees it as a new article.
That is, all the ranking you had achieved now does not exist.
SEO is never-ending learning, mainly because of the engines
Search engines are always changing the criteria of their algorithms. What was once important may be irrelevant at present, and vice versa.
Also, Google and other search engines rarely disclose what pages should do to rank better, so much of what is known about SEO is based on “reverse engineering” and experimentation.
However, by following these 20 beginner SEO tips we have prepared, you get off to a good start! After all, they are based on assumptions that are unlikely to change in the short term.
Now, if you’re looking for the top positions among the most popular (and often most valuable to your business) keywords, you’ll need to go further!
And it’s not as difficult as it sounds.
Do you accept the challenge? Then take a look at our advanced SEO tips.